The M.O.R.G.A.N. Project
Logo Design
Visual Identity
Web Design
Print Collateral
Animations
To capture the brand’s personality, I paired red, blue, and yellow colors with playful, rounded fonts. This bold and colorful brand identity expresses the joy, passion and creativity of the organization.
The logo emblem, a light bulb combined with hearts, speaks to the organization’s passion and innovation. The red and blue hearts are representative of the Founder and Executive Director, Kristen, and her son, Morgan.
Wireframe
Homepage Mockup